Navigate AI’s impact on your career — with a guide who’s been there.
Personal coaching from a former Amazon senior manager, hiring bar raiser, and instructor to over 1.1 million learners. Get clear, actionable advice on leadership, career moves, and thriving in an AI-driven workplace.
What’s holding you back?
The challenges you’re facing right now
If any of these sound familiar, a focused conversation with someone who’s navigated these waters can save you months of uncertainty.
“AI is changing everything — and I don’t know where I fit.”
You’re watching AI reshape roles and teams around you. You need a clear-eyed perspective on what’s actually changing — and how to position yourself on the right side of it.
“I just became a manager and I’m overwhelmed.”
The skills that made you a great engineer don’t automatically make you a great leader. Get practical frameworks for hiring, performance reviews, project leadership, and building trust with your team.
“I want to break into FAANG — but keep getting rejected.”
With experience interviewing thousands and hiring hundreds at Amazon as a “bar raiser,” Frank can tell you exactly what top tech companies are looking for — and what’s tripping you up.
“I’m stuck in my career and don’t know my next move.”
Whether you’re eyeing a promotion, a pivot, or a leap into something entirely new, get candid guidance from someone who’s mentored thousands of technologists worldwide.
“My team isn’t performing and I don’t know why.”
Managing technical teams is its own discipline. Learn battle-tested approaches to communication, motivation, and delivering results — from someone who was consistently rated “top tier” at Amazon.
“I want to build an online course business.”
With 1.1 million students and a thriving education company, Frank has built the playbook for creating courses that actually sell. Get advice on content, platforms, pricing, and audience growth.
Why Frank
I’ve been where you want to go.
As a senior manager at Amazon, I led large technical teams, managed multi-year projects, and served as a “bar raiser” — interviewing thousands and hiring hundreds across the company.
I hold 26 issued patents in machine learning and personalization. After Amazon, I founded Sundog Education and have since taught over 1.1 million people in AI, ML, AWS, system design, and tech leadership.
This isn’t theoretical advice. It’s grounded in real experience shipping products, building teams, and navigating the tech industry for over two decades.
How it works
Three steps to clarity
Book your session
Choose a 30-minute focused session or a 60-minute deep dive. Pick a time that works for you — no hoops, no forms.
Share your challenge
When we meet, tell me what you’re struggling with. Career direction, management problems, interview prep, AI strategy — bring it all.
Leave with a plan
You’ll walk away with concrete, actionable advice you can put to use immediately — not vague platitudes.
“I would recommend this to EVERY engineer-turned-manager. Full stop. Every single lesson contains vital insights. I REALLY wish I had had this when I was first promoted… Highest praise — pure gold.”
— Sundog Education student
Simple pricing
Invest in your next chapter
No subscriptions. No packages. Just an honest conversation with someone who can help.
Focused Session
$100
30 minutes — perfect for a specific question, quick career gut-check, or interview prep session.
Deep Dive
$200
60 minutes — ideal for working through complex career decisions, management challenges, or building a strategy.
Ready?
Stop guessing. Get real answers from someone who’s done it.
One conversation can change the trajectory of your career. Let’s make it count.